Sometimes in life, the difference between success and failure is taking advantage of opportunities that come your way. Being aware of opportunities and being ready to act quickly or make a decision helps you achieve success. This may be the sort of approach you would expect to read in a business manual but it is an approach that can help you achieve success in the property market, and it is why you must be aware of downsizing.Knowing who the most likely buyer of property in your area is, and how you can capitalise on their demand, is a big factor in selling property and in Williams of Petersfield, we are here to help.
While it is important to know who is interested in your property when you place it on the market, it would be natural for vendors to assume that the likely buyers will be similar to them when they bought the property. If you are looking to sell your first home, your natural instinct is that other first-time buyers will have an interest in the property, and this could lead you to promote and present the home to appeal to these buyers.
The property market has changed in recent years
This isn’t the worst idea in the world but it is important to realise that the property market has changed in recent years. There could be a different demographic of buyers to consider selling to, and reaching out to this audience may help you sell your home faster or for a better price.
There was a recent study undertaken into downsizing and the findings suggest that there is more than 1.4 million homeowners in the UK, aged 65 or older, who would like to downsize their home in the next five years. This group has cited issues in finding suitable homes to downsize to but you can see why downsizing your property makes sense at this stage of life.
A smaller home offers many benefits when downsizing
A smaller home will reduce the cleaning and maintenance time, it can feel less lonely, you may not need to live in a certain location for work, and you may just fancy a change of scenery to help you enjoy the new phase in your life. There are many reasons why people of retirement age are looking for property, and your home could be exactly what they are looking for.
People of retirement age are doing more with their lives these days. They are socialising, they are meeting friends and they are doing many of the things that society expects the younger generation to do. This means that your property which would appeal to young professionals looking to lead an active social life may also appeal to seniors who want to be active and at the heart of their community.
When you are selling your home, it is best to have a buyer demographic in mind and then focus your energy and efforts on appealing to this buyer. With a sizable market looking to downsize property, you may find that presenting your home as a brilliant place for seniors to enjoy a new phase of their life could help you sell your home quickly.
No matter what demographic of buyer is likely to be the best for you, contact Williams of Petersfield and we will do what we can to help you sell your home.