People Are Moving House Less Often – How To Sell To Them?

While it is correct to say that the number of people looking to buy property outstrips the supply of property, which has played a key role in the rising prices of the UK property market, it isn’t necessarily easy to sell your home. This is a highly competitive market and with recent findings suggesting that people are moving home less often, homeowners need to be proactive to ensure their property is found and then appreciated by prospective buyers.

The study was carried out by Savills for BBC News and they found that in recent times, property owners moved home, on average, 1.8 times. This contrasts with pre-2008 figures which saw homeowners moving home, on average, 3.6 times. This is twice the current ratio which is a clear indicator that property owners are moving fewer times in their life, and this impacts on the property market and the economy.

There are industries reliant on property moves

Don’t forget that there are industries reliant on people moving home, and with the volume of property moves falling significantly, these industries face more competition for a smaller number of transactions. An example of this would be removals companies who have likely found that there is less demand for their services.

people moving home

However, it is homeowners who are likely to be more perturbed about the decrease in property moves. This is the factor that makes it more difficult to sell property and property owners need to work hard to entice prospective buyers. It makes sense for property owners to be proactive and calling on the services of a skilled and experienced estate agent is a sensible idea. After all, if buyers are not moving home as often as they used to, you need to make sure that your property appeals to the needs of the buyers. You will find that additional space and flexibility with respect to the property and what can be achieved in the future are crucial factors, and if you have these aspects, you need to accentuate them when promoting the property.

People can take steps to sell your home in a slow market

There are ways for property owners to make their home more appealing to buyers or to stand out from the crowd in property listings. Some of the steps a homeowner should take include:

  • Thoroughly clean the home
  • Declutter the property, creating more space and remove personal items and belongings
  • Understand who will have an interest in the property
  • Prepare the outside of the home as well as the inside of the property
  • Make sure the property is priced effectively
  • Make sure that each room in the house has a clearly defined purpose
  • Create high quality images and video content of the property

If you can meet these expectations, it is likely that you will have a greater chance of appealing to prospective buyers and sell your home. When it comes to choosing the best local estate agent, you will find that Williams of Petersfield is the ideal agent. When it comes to performing well in a competitive marketplace, we are here to ensure your home is the one prospective buyers find and fall in love with.

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