Selling your home can be a difficult challenge, even though the demand for property supposedly far outstrips the number of houses on the market. This means a seller needs to use every advantage that they can in selling their home and the importance of great images when selling homes cannot be overstated.
It is fair to say that the vast majority of potential buyers begin their property search online. This is an easy and convenient way to search for homes and by selecting a few important criteria, a buyer can find homes that meet their budget and personal needs. Even after a buyer has narrowed down their search, they are likely to see a lot of homes that would be of interest and they will likely move through these properties quite quickly.
Provide a range of good quality images
In the digital era, it is very easy for people to scroll through content which means that your property listing may only have a second or two to make an impact that stops a potential buyer in their tracks. The written content in your listing is important but when it comes to making first contact and encouraging people to look at your property in greater detail, images are essential. When you think about how many people will search for property on their smartphones or tablet devices, where people are less inclined to read a lot of text, it is apparent that you need good quality images of your home.
It is important to think of images, not image, because one good picture of your home is not going to be enough to stop people in your tracks. You need to have good quality images of the inside and outside of your home, preferably with a good image of every room. You don’t want to overwhelm a potential buyer, so don’t upload every image you take of your home, but if it is clear that you have a range of images to look at, and the ones you place at the front are eye-catching, you will find it likely that a user will stop and pay attention to your listing.
Good quality images are relevant to the buyer
It is also not just enough to have a good number of images, the images have to of a good standard and they need to be relevant. Think about the lighting and the angle of your image before uploading it to a site. If you have unique features in your home or an aspect that people remark on as a positive element, make sure you have a picture of it on your listings. Your property listing provides you with the opportunity to stand out from the crowd, so if there is anything which grabs attention for all of the right reasons, make sure you have an image of it.
When it comes to the style of pictures you show, bear the potential buyer in mind. Your estate agent should know who the most likely demographic for your property is and your property should be staged with this buyer in mind. Providing images that are more likely to pique the interest of the buyer who is more likely to buy your home makes sense.
Given the competitive nature of the property market, you want to stand out from the crowd. Good quality images that best represent your home and appeal to the right sort of buyer give you an advantage over the multitude of properties on the market. If you want to learn more about the importance of good images when selling your home, arrange an appointment with Williams of Petersfield.